Storygap
Start a project
Storygap
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Brand strategy, identity, web design & development in Manitoba

The best part of your business might be the partpeople never see.

We take time to understand what makes your business yours, then help people see it through your brand and website.

Let’s talkSee our work

Selected work

Explore our work
Georgena Bourgeault: Artist website & print shop

Georgena Bourgeault

Artist website & print shop

Cactus Comal: Brand identity & packaging

Cactus Comal

Brand identity & packaging

Covers & Co.: Internal logistics app

Covers & Co.

Internal logistics app

What we believe

What you believe should show up in what you build.

The way you work may feel ordinary to you. To someone else, it could be the reason they choose you. We help you recognize that and make it part of your brand.

How we work

Working together

Built around what matters to you.

Before we build your brand, we want to understand what makes it yours.

EVERY PROJECT STARTS HERE

01 / DISCOVER

The Storygap Foundation

Understand who you are, what you believe and what you're building toward.

What’s included

Before we build anything, let's understand what we're building around.

You know your business better than anyone. Sometimes the things that make you different are the things you've never put into words.

We take time to get to know you and what you want your business to stand for, then establish a foundation for the work ahead.

  • Founder Discovery

    Conversations about your story, experiences, beliefs and what shaped your business.

  • Your WHY

    Discovering the purpose and beliefs that drive what you're building.

  • Your HOWs

    Identifying the principles and behaviours that make your approach different.

  • Audience Research

    Understanding the people you're trying to reach and what matters to them.

  • Brand Positioning

    Establishing what makes your business worth choosing.

  • Messaging & Voice

    Finding the words to communicate your beliefs and what you offer.

  • Brand Foundation Document

    Bringing everything together into a clear strategy you can continue building from.

What you’ll walk away with

A better understanding of your business, what makes it different, and a clear foundation to guide the decisions you make moving forward.

Let's Discover Your Foundation

OPTION A

02 / EXPRESS

The Storygap Identity

Give the foundation a visual and verbal expression.

Requires the Storygap Foundation or an approved existing brand strategy.

What’s included

Let's make what you believe something people can recognize.

Once we've established your foundation, we can give your business an identity of its own.

We use what we've learned about you to guide how the brand looks and sounds, so it connects with the people you want to reach.

  • Visual Identity Development

    Creative direction built around your approved Foundation.

  • Logo Design

    Primary logo, variations and supporting marks.

  • Colour & Typography

    A consistent palette and type system.

  • Brand Imagery

    Photography style, art direction and visual references.

  • Brand Messaging

    Applying your positioning, personality and voice consistently.

  • Brand Assets

    Supporting graphics and agreed initial brand applications.

  • Brand Guidelines

    A practical guide to keeping everything consistent.

  • Final Brand Files

    Production-ready assets for digital and print use.

What you’ll walk away with

A complete visual identity that reflects what your business believes in, feels recognizable wherever people find you, and gives you the tools to keep building consistently.

Let's Build Your Identity

OPTION B

03 / BUILD

The Complete Storygap

Foundation, identity and website in one project.

Foundation and Identity are included.

What’s included

From understanding what matters to bringing it all to life.

We start by getting to know you, develop your foundation and identity, then bring everything together through a custom website.

We work through it together so people can understand what you do, what makes you different and why they should choose you.

  • Everything in the Storygap Foundation

    Your WHY, HOWs, positioning, audience research, messaging and complete brand strategy.

  • Everything in the Storygap Identity

    Your logo system, colours, typography, imagery direction, brand assets and visual identity guidelines.

  • Plus your custom website

    • Website planning and strategy
    • Custom homepage and internal page designs
    • Complete website copywriting
    • Responsive website development
    • Relevant functionality and integrations
    • Basic search engine optimization setup
    • Contact forms and conversion-focused user journeys
    • Website testing, launch and handoff

What you’ll walk away with

A business with a clear foundation, a recognizable identity, and a website that brings it all together. Something you're proud to share with people, built around what matters to you.

Let's Build Something Together

Not sure where to start?

You don’t need to have it all figured out.

Tell us what you’re working on, what you’re hoping to accomplish, and where you’re at right now. We’ll figure out what makes sense from there.

Let’s Have a Conversation No pressure. No need to have all the answers.

Our approach

First we understand. Then we build.

01

Get to know you

We talk about why you started and what you’re hoping to do. Then we check that we’ve understood.

02

See what’s already there

We look at how you work and help you recognize the strengths your customers could value.

03

Give decisions a reason

We use that understanding to guide the work, adjusting the approach as we learn what your customers need.

04

Build it with you

We agree on the work, then design and build it with you so you leave with something you can use.

From the founder

“We believe your why is your greatest advantage. Everything we build starts there.”
Justin

JustinFounder, Storygap

Questions

FAQ

What if I don’t know my why?

That’s something we can work through together. You don’t need to arrive with it figured out.

What if I already have a business and website?

We’ll look at what’s working and where things could be better, then agree on what needs attention.

Do I need a full rebrand?

We’ll get to know your business and recommend what would help. Sometimes a few changes are enough.

Start a project

Tell me what you’re building.

Tell me a little about your business and what you have in mind. We’ll talk it through and see what makes sense from there.

Prefer to talk?+1 204 245 0394hello@storygap.ca

Step 1 of 5
Closing the gap

First, what should we call you?

Your name, and your business if you have one.